OpenAI’s ChatGPT App Store: Complete Guide to the 2025 AI Marketplace

Introduction

OpenAI has disrupted the AI landscape with the launch of the ChatGPT App Store in 2025, positioning itself as a major competitor in the AI marketplace space, traditionally dominated by Apple and Google. Unveiled at the landmark OpenAI DevDay 2025 event,on October 6, 2025, this new platform embeds interactive apps directly inside ChatGPT, creating an unprecedented user experience that reshapes digital interaction and commerce.

Keywords such as ChatGPT App Store, OpenAI apps, and AI marketplace 2025 are essential to understanding this transformation, which also reflects a growing rivalry with traditional app ecosystems and underscores OpenAI’s forward-looking strategy.

What is OpenAI’s ChatGPT App Store?

The ChatGPT App Store is a groundbreaking marketplace integrated within ChatGPT’s conversational interface. It deviates drastically from classic app stores by eliminating separate downloads or installations-users interact with apps directly inside the chatbot environment. This AI-first approach allows users to access diverse applications using natural language, transforming ChatGPT into a hub for multifaceted activities without ever leaving the chat.

Key Features of the New App Store

In-Chat App Integration

Applications run natively within the ChatGPT conversation, enabling interactive experiences such as managing Spotify playlists, designing with Canva, or booking travel via Expedia—all with seamless transitions and without app switching.

Partner Apps

OpenAI has partnered with leading brands including Canva, Coursera, Figma, Zillow, and Uber, creating a rich ecosystem of apps that cover education, design, travel, fitness, commerce, and more. These partners maximize user utility within ChatGPT, making complex workflows simple and intuitive.

Custom Agent Workflows

Developers and users alike can build multi-agent workflows using the AgentKit toolkit, enabling automation of sophisticated tasks and creating personalized AI assistants that streamline daily processes.

Monetization (Agentic Commerce Protocol)

Through OpenAI’s Agentic Commerce Protocol, integrated with Stripe, users can perform instant checkouts and purchase directly in-chat. This feature revolutionizes digital commerce by enabling direct-to-consumer sales without leaving the conversation.

Privacy Protections

Privacy is a core focus, with granular user permissions, minimal data collection, and transparent policies that ensure users control their data in every interaction with apps in the marketplace.

Latest Announcements: OpenAI DevDay 2025

At DevDay 2025, OpenAI announced a powerful suite of developer tools:

  • AgentKit for building and automating multi-agent workflows
  • Apps SDK enabling the creation of conversational apps with the open Model Context Protocol
  • ChatKit for embedding chat interfaces into products

The community now boasts over 4 million developers leveraging the platform, including renowned companies like Uber, Peloton, Canva, and Coursera.

Major AI advances include the new GPT-5 Pro for high-precision use cases, and Sora 2, an advanced AI model for text-to-video generation with lifelike audio. OpenAI also revealed a significant hardware partnership with AMD to power future AI models and services.

How Does the App Store Work?

Users discover apps naturally by mentioning them in conversations. Upon connecting, apps can deliver rich interactive content like maps, forms, and full-screen modes inside ChatGPT.

AgentKit offers a visual workflow builder to create automated agent sequences without coding, with approval mechanisms for oversight.

Commerce happens directly in-chat, supported by instant checkout via the Agentic Commerce Protocol, enabling seamless product discovery, purchase, and seller-managed fulfillment.

Privacy and permissions are managed transparently, with clear prompts for data sharing and user controls for revoking access.

Why Is OpenAI’s Marketplace a Game Changer?

  • Disrupts traditional ecosystems: Challenges Apple and Google with frictionless, conversational app access.
  • Empowers developers: Provides massive user reach and built-in AI capabilities, reducing development overhead.
  • Enhances user trust: Transparent data policies and natural language privacy controls increase confidence.
  • Competitive pressure: Opens a new front in the app economy, forcing incumbents to innovate or lose relevance.

Recommendations for Different Audiences

For Users

  • Discover apps by simply chatting about popular tools or workflows.
  • Leverage custom agents to automate recurring tasks and enhance productivity.
  • Review and manage privacy settings actively to safeguard data during commerce and app integrations.

For Developers

  • Utilize AgentKit and Apps SDK for building conversational apps aligned with the Model Context Protocol.
  • Maximize monetization through the Agentic Commerce Protocol and usage-based billing models.
  • Adopt transparent privacy policies and design interfaces optimized for chat interactions.

For Businesses

  • Build branded agents to engage customers conversationally and support sales inside ChatGPT.
  • Integrate commerce capabilities to tap into ChatGPT’s extensive user base with instant checkout.
  • Focus on organic discovery and seamless user experiences rather than traditional ad spend.

Opportunities & Areas for Improvement

Despite impressive innovation, there is room for growth:

  • Greater developer resources — tutorials, case studies, and live demos — are needed.
  • Clarification on multi-item commerce, app review guidelines, and monetization rules.
  • International expansion with compliance for regions like the EU.
  • Enterprise-grade features and increased performance scalability.

Conclusion:

OpenAI’s ChatGPT App Store enhances the chatbot experience by integrating popular applications like Canva, Coursera, Figma, Zillow, and Spotify directly within chat conversations. Developers can leverage the new Apps SDK and AgentKit to build applications for a user base exceeding 800 million weekly active users. The platform supports seamless in-chat transactions through the Agentic Commerce Protocol while maintaining rigorous privacy standards.

This development establishes a versatile and secure AI ecosystem, positioning OpenAI as a significant competitor to conventional app stores operated by Apple and Google.

Resources for Further Reading